5 Tips to Easily Improve Your Video Ads

Video ads are a great way to increase conversions and sales online, but they’re more difficult to create than static image ads or written content. Many times, you’ll find that templates that are easy to customise, will enhance your efforts.

If you want your video ads to be effective and grab the attention of your target audience, there are some things you should consider as you make them. Here are five tips to easily improve your video ads and make them even more effective than they were before.

1) Target the Right Audience

One of the biggest mistakes video makers make is targeting an audience that’s not interested in their subject matter. The best way to improve your video ads is to spend a little time researching and understanding your target audience. An excellent way to find out more about your viewers is by using Google Analytics (Free Trial) or Facebook Insights (free). Using Facebook, you can even create custom demographics that help you better understand who you’re reaching.

If you choose to use a video maker like Animoto, Vidyard or Wistia there are two approaches: video makers will let you target demographics as well as specific pages and/or domains. This gives you even more targeting opportunities. However, if you don’t use video makers then make sure that your videos show up in relevant places on other websites and blogs. This might seem obvious but it’s easily overlooked.

2) Use High-Quality Images and Sound

A video maker can help you with your high-quality images and sound. If you’re using stock footage, royalty-free music, or professional voice actors and editors, your video will look and sound great. Show your personality through editing, add a soundtrack that enhances your message and visual elements.

You want to leave viewers wanting more so always make sure that you have some time at both ends of your video for call-to-action phrases like click here, visit our website now, etc. and speak slowly and clearly as if you were talking to someone one on one and give a little pause after each statement. This makes it easier for people to process what they are hearing and gives them a chance to read between the lines if they’re interested in doing so.

Speed and bulkiness can be counterproductive: Just because technology allows us to produce a video with numerous edits or special effects doesn’t mean it will do your brand justice.

3) Keep It Short

Longer videos will be skipped. Keep your content short and snappy; aim for a video that’s no longer than 20 seconds (if you can do it in 10, even better). By keeping your content brief and actionable, you’ll grab viewers’ attention immediately and compel them to watch more of your videos. The shorter your video is, the fewer times people have to ignore it or leave after 5 seconds.

Calls-to-action: Using a clear call-to-action—like Shop Now or Sign Up—in an overlay as well as at least once during your video is essential. Remember though: Calls-to-action should not detract from or interrupt the viewing experience.

With a video maker tool, you can choose your own style. While you may need to purchase some new equipment depending on what type of camera and editing software you’re using, overall it is easy as 1-2-3. All you need is

4) Test Out Different Calls to Action

A call-to-action (CTA) is your prompt to users to take a specific action—such as downloading an app, signing up for your newsletter, or following you on social media. Test different CTAs in each of your video ads—you could test an action that leads users straight into your app versus a CTA that leads into a landing page outside of your app. In order to optimise for a better user experience, make sure you’re constantly changing up these calls to action.

With a video maker, you can do your own videos. You can post them on social media, on your company’s website, or you could create advertising for television or radio. You could also take it further and distribute your video on DVD.

There are so many options out there for people who want to make their own videos but don’t have time. There are a variety of programs out there that have pre-made templates for all kinds of different things that people want to record for all kinds of different reasons.

5) Optimise With Video Metrics

Put your video ads in front of customers as early and often as possible so you can quickly find out what’s working and what isn’t. Experiment with a variety of formats, lengths, subjects, targeting options, and more. A video maker like Wistia or Animoto is great for creating high-quality promotional videos that can help sell your products and services. If time permits, consider making multiple versions to test against each other. Allocate about three months for experimentation; if a video isn’t bringing in qualified leads after that point, it’s best to retire it.

Use a Video Maker like Promo.com

Using a video maker is a great way to advertise your product because it allows you to build a highly visual ad. When you make your own video for an ad, there’s no need for additional images or videos. Just simply use your video and describe why it’s important. Not only that, but these ads also tend to rank higher in searches due to their uniqueness as well as their ability to tell a story in just 1-2 minutes of viewing time. They are much more likely to catch people’s attention than traditional text-based ads.

Final Thoughts

It can be difficult to optimise video ads and improve performance. Fortunately, there are some quick tips you can implement right away to help get your video ad campaigns on track.