The first thing to remember is that Facebook is possibly the most enduring social media channel. No other digital media giant has managed to capitalize on so many valuable inputs for business. And that despite the difficulties it seems to be going through. Zuckerberg’s team always knows how to deal with the most complicated situations.
Monetizing a Facebook profile seems the most profitable if your company or organization lives within the platform.
Table of Contents
Why monetize a Facebook profile?
Monetize Facebook. Monetizing is making the presence of a brand or organization economically profitable within a web platform with high social reach, such as Facebook.
Monetizing a Facebook profile is, therefore, making the value you provide to your audiences lucrative through a platform that appears to be free. In any case, it is not something easy to do.
How to get the most out of your Facebook profile
The fundamental thing is to be, to live life. To do this, you must focus daily on being present assertively on the platform. It is necessary to dedicate a lot of effort to it, so it is advisable to work on what you are passionate about, on what you know.
You may reach your goals by being consistent, setting clear targets, and developing a well-planned content strategy fed by imagination and tenacity.
All in all, these are elements that you must take care of together. But they do not guarantee you can monetize all the effort.
The Facebook ecosystem
Facebook ecosystem Facebook primarily makes money by selling advertising space on its various social media platforms. Such spaces include websites and mobile applications that allow users to connect and communicate with family and friends. The company’s sites and apps have:
The social networking site Facebook.
The Instagram photo and video sharing application.
Messenger and WhatsApp messaging applications.
Facebook also provides an ecosystem called Oculus, allowing users to connect through its virtual reality products.
keys to monetize a Facebook profile
Do you want to take advantage of your fan page or Facebook profile? It is not something that many brands or influencers achieve. But those who perform it meet the following eight characteristics:
1.- Create shareable content
shareable content is essential to understand the productivity of your Facebook page.
For example, you can’t even consider monetization if your reach is low. Remember that to monetize a Facebook profile, you must have a minimum of 10,000 users. This barrier makes it necessary to work daily to attract followers.
2.- Real and segmented followers
real Facebook followers. The idea is that these users have verified accounts, that their profiles are not fake, and that tastes, country, age, etc, segment them.
There is no point in having many followers if none are accurate, nor can they appreciate and share the value your account offers. It is always good to ask yourself what is better: an immense number of followers or a valuable number of bank transactions.
3.- Provides value
The Facebook platform says that pages and accounts providing factual and valuable content to their audiences are essential to their ecosystem.
This is because they encourage the consumption of this content on Facebook and make their users happy. That is why Facebook applauds the courage of those who dare to build communities.
This is, perhaps, the primary key that you should constantly keep in mind. Facebook will not monetize if you cannot create a participatory community.
4.- You must maintain your presence constantly
Consistency is essential when creating, publishing, and generating interaction on Facebook. Always be there, publishing and serving your and potential new clients for many days. This is basic to be able to monetize a Facebook profile.
5.- Optimize your profile to be consumed from mobile devices
More than 80% of the traffic that browses Facebook daily is mobile traffic. That’s why it’s essential that if your Facebook profile or page links to an external site, it’s mobile-ready and optimized.
You will succeed if you can use a mobile audience. One of the easiest methods to make sure that Facebook traffic remains on your website and converts from a view or like to a sale is to have a responsive website.
This means it doesn’t matter what device a user uses to visit your profile or website. Whatever you decide, your capabilities must always be there to meet them in any mobile scenario.
6.- Follow the rules
Facebook owns the board. Therefore, it is better to follow the rules and not skip processes.
These rules are aimed at rejecting content considered dangerous and mainly include images that evoke nudity, violence, and language that incites hatred.
Another aspect you should remember is avoiding sudden growth in Interactions and Likes. They classify it as ” pretend behavior .” You must understand that the system is constantly monitoring your activity. And they evaluate all the content you create and share and where you receive online payments from your profile.
7.- Take advantage of the tools
On average, results are achieved if you post once every 3 hours. This guarantees visibility and, depending on the content, interaction.
Posts that contain problems or situations that need to be resolved have more engagement. Users give their answers in written form and, in other cases, share an image, emoji, GIF, or other multimedia resource.
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